The MFA, established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public. The MFA membership represents over 85% of all media agency placed media billings in Australia.
As the developer of the Media Federation of Australia (MFA) website, my objective was to create a professional and informative online platform that effectively represents the MFA’s role as the industry body for media communication agencies in Australia. The design, crafted by Adam Ruspandini, incorporates a clean and modern aesthetic to ensure an engaging and user-friendly experience for all visitors.
The website design, c0-developed by Adam Ruspandini, reflects the MFA’s commitment to excellence in the media industry. A consistent color palette, intuitive layout, and high-quality imagery ensure a professional and engaging user experience.
A well-structured menu categorizes the MFA’s offerings into sections such as “About Us,” “Events,” “Programs,” “Careers,” and “News & Resources.” This intuitive navigation allows users to easily explore the diverse services and information available.
Each program offered by the MFA is showcased with dedicated sections providing essential information, including descriptions, objectives, and participation details. This ensures visitors can access detailed insights into initiatives such as NGEN, MFA 5+, and various foundation courses.
The website features an “Events” section that keeps users informed about upcoming MFA events, such as the MFA Awards and MFA EX. Each event listing includes dates, descriptions, and links to further details, encouraging industry engagement and participation.
A comprehensive “News & Resources” section provides access to industry news, reports, articles, and learning materials, supporting the professional development of media agency personnel.
Clear contact information, including phone numbers and email addresses, is provided to ensure visitors can easily connect with the MFA. Additionally, links to the MFA’s social media profiles on platforms such as Facebook and LinkedIn are available for further engagement.
A key extension of the MFA platform is the MFA Events & Learning subsite, accessible at mediafederation.org.au/events. This dedicated platform serves as an essential resource for industry professionals looking to upskill in the media agency landscape.
The subsite provides access to a range of eLearning modules and exams, allowing media professionals to enhance their knowledge, gain certifications, and stay competitive in the evolving industry. It supports both newcomers and experienced professionals with structured courses covering industry best practices, media planning, buying strategies, and digital transformation.
Participants can register for exams and certification programs, ensuring that they meet industry standards and professional benchmarks. The platform tracks progress and achievements, providing a seamless user experience from learning to certification.
Designed with usability in mind, the subsite offers:
✅ Easy navigation to browse available courses
✅ Secure registration for exams and certifications
✅ Progress tracking for ongoing learning
✅ Integration with MFA’s broader educational programs
With its intuitive layout and focus on professional growth, mediafederation.org.au/events serves as a critical tool for media professionals committed to continuous learning and industry excellence.
The Media Federation of Australia website, along with its eLearning and certification hub, is designed to be a central resource for advancing skills and careers in media agencies. The professional design elements, crafted by Adam Ruspandini, ensure an engaging and informative experience, encouraging users to explore and utilize the full range of resources available.
